I believe creativity is strongest when it is done with purpose.
Which is why mindfulness is one of my three prominent and necessary assets as a creative. To be mindful is to be weary of futility and aware of the desired outcome.
This lovely opportunity rich world has many stages, and a skillset that can create what is needed when it's needed, is mandatory in the creative field.
The ability to conceptualize an idea is a valuable asset in a creative. Strong storytelling is easiest when able to adapt to a variety of platforms. It begins with a pitch, its strengthened with a storyboard, it is believed in through presentation, and shared by a post.